Liquid lipsticks brand OFRA Cosmetics are very popular now on YouTube, the firm offers a color chart composed of more than 40 colors (rather wide is not it) but especially original.
Founded in the late 90s by Ofra GAITO, who comes from South Africa, this makeup artist has more than 20 years of experience in the beauty industry.
His company is part of the few brands to have an internal laboratory, allowing him to formulate and produce his own skincare, makeup products and thus monitor the manufacturing process in its entirety for a professional result.
Since its entry into the US market, partnerships have been established with many prominent people on social networks and franchises including Miss Universe, which has propelled the brand immediately to the top level.
More recently, the brand has modeled itself on the famous ColourPop for some of its products (it also markets a full range of cosmetics ranging from eye shadow base to body care),
this change in the marketing direction was proved to be highly successful as their latest collaboration with the famous vlogger Kathleen Lightsvery prominent on Instagram and YouTube by creating his own hue in collaboration with the brand.
To be completely honest with you, the craze generated by this new version of liquid lipstick does not affect you.